🍪 Cookie Policy

Understanding how we use cookies and tracking technologies

Last Updated: August 21, 2025

📋 Introduction

This Cookie Policy explains how Aarts Maestro ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. This policy provides detailed information about what data we collect, how we use it and your choices regarding these technologies.

By using our website, you consent to the use of cookies as described in this policy, subject to your cookie preferences.

🔍 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help websites remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you.

📊 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for you to browse the website and use its features. Without these cookies, services you have asked for cannot be provided.

Authentication tokens for login sessions
CSRF protection tokens
Shopping cart functionality
Security and fraud prevention

Legal Basis: These cookies are strictly necessary for website functionality and cannot be disabled.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Google Tag Manager (GTM)

Purpose: Page view tracking, user behavior analysis, e-commerce tracking

Data Collected: Page URLs, user ID (when authenticated), purchase data, custom events

GTM ID: GTM-MRHDW5N

Retention: 26 months

Mixpanel Analytics

Purpose: User behavior tracking, event analytics, user journey analysis

Data Collected: User interactions, voting actions, purchase flows, page visits

User Identification: Email as distinct_id when authenticated

Retention: 5 years

Microsoft Clarity

Purpose: Session recordings, heatmap analysis, user experience optimization

Data Collected: Mouse movements, clicks, scrolls, form interactions (masked)

Project ID: g9xk2ahtte

Retention: 90 days

Legal Basis: Legitimate interest for website optimization and analytics. You can opt out through our cookie preferences.

Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad.

Facebook Pixel (Meta)

Purpose: Advertising targeting, conversion tracking, retargeting

Data Collected: Page views, purchase events, user demographics, custom conversions

Pixel ID: 1210094669463277

Retention: 180 days

Events Tracked: PageView, Purchase, InitiateCheckout, AddToCart, Lead, CompleteRegistration

Legal Basis: Consent required. You can opt out through our cookie preferences or Facebook's advertising preferences.

⚡ Performance Monitoring

New Relic Application Monitoring

Purpose: Application performance monitoring, error tracking, user experience optimization

Data Collected: Page load times, JavaScript errors, network performance, browser metrics

Account ID: 3723881

Retention: 8 days (default)

Legal Basis: Legitimate interest for website performance and reliability.

🌐 Third-Party Data Sharing

We share data with the following third-party services for the purposes described above:

Google LLC

Services: Google Tag Manager, Google Analytics

Meta Platforms Inc.

Services: Facebook Pixel

Microsoft Corporation

Services: Microsoft Clarity

Mixpanel Inc.

Services: User Analytics

⚖️ Legal Compliance

🇪🇺 GDPR (General Data Protection Regulation)

For users in the European Union, we comply with GDPR requirements by providing explicit consent mechanisms and respecting your privacy rights.

Right to access your personal data
Right to rectify inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing

🇺🇸 CCPA (California Consumer Privacy Act)

For California residents, we provide additional privacy rights under the CCPA.

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising privacy rights

🇮🇳 DPDPA 2023 (Digital Personal Data Protection Act)

For users in India, we comply with DPDPA 2023 requirements for consent and data protection.

Clear and explicit consent for data processing
Right to access and correction of personal data
Right to data portability and erasure
Grievance redressal mechanism

🛠️ Managing Your Cookie Preferences

On Our Website

You can manage your cookie preferences through our consent banner that appears when you first visit our site or by updating your preferences at any time.

Browser Settings

You can also control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

📧 Contact Us

If you have any questions about this Cookie Policy or wish to exercise your privacy rights, please contact us:

Email:

privacy@aartsmaestro.com

Data Protection Officer:

dpo@aartsmaestro.com

We will respond to your privacy requests within 30 days as required by applicable data protection laws.

🔄 Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Recommendation: Please review this policy periodically to stay informed about our use of cookies and related technologies.

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